\‘fyü(-ə)l-ish\: Doing what others consider reckless feats with vehicles or as we see it, the act of pushing machines to their maximum capabilities.
Furthermore, this collective media brand documents the automotive culture for all to enjoy. This idea was formed by Kevin Aguilar, who is a visually driven automotive enthusiast. Though most others keep themselves segmented, Kevin has an affinity for almost anything on wheels. He also shares a background in visual arts and started as a small-time photographer. With over two decades of experience in creating automotive content for industry-leading magazines, he has expanded his skill set to reach new audiences over multiple digital platforms. Always wanting to take a different spin on projects, he continues to push his visions and share them with the rest of the world.